He’s also embarking on a short arena tour, kicking off in August and running through release week. “You worry about oversaturating, but we felt, timing-wise, this made sense with all the things he’s got going on, from tours to TV shows and hit singles.”Īt press time, the album still wasn’t finished - “He’s one of those guys who records up to the minute you start manufacturing,” Greenwald says - but Songz has already begun promoting “Passion, Pain and Pleasure” through his BET docu-series “My Moment,” which will air on the network until week of release. “In this new climate, you can’t be too dormant,” she says. Timing is of the essence, says Dionne Harper, Songz’ product manager at Atlantic. You only have a window, one moment, and someone else can take my moment. “But I didn’t ever want to wait two years in between any album. But part of the plan behind keeping the momentum going this time around is to release “Passion, Pain and Pleasure” only one year after the release of the still-active “Ready.” “I couldn’t release it before because I still have records in rotation on radio from ‘Ready’ that won’t go nowhere anytime soon,” Songz says.

“It’s this honesty about Trey that’s kept him steadily going this entire time.”īefore “Passion, Pain and Pleasure,” Songz released a new album every two years. “Nothing serves you greater than your own truth,” he says. KWL Enterprises senior manager JoJo Brim agrees. As artists, we sometimes have to sacrifice success for creativity.” “Because, the truth is, as much as I’m a business man and as much success as I had with the last album and as much as I’d love to duplicate and surpass that, I am an artist, and creativity is what’s most important to me. “I do feel I can give people what they enjoy while still building what I want to build,” Songz says. The nostalgic “Please Return My Call” finds Songz longing for a lost love, as does second single “Can’t Be Friends,” produced by Mario Winans. “Love Faces” is a piano-based ballad produced by Troy Taylor and written by Tremaine & ChefTone (with whom he’s collaborated on “I Invented Sex” and “Say Aah”). 23 on Hot R&B/Hip-Hop Songs - is good-natured club fun, most of the other songs recorded thus far for the album are more heart-pounding than arousing. While the new album’s lead single, “Bottoms Up” featuring rap starlet Nicki Minaj - No. Andrew Lloyd Webber Writes Anthem for King Charles III's Coronation

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